5 Great Ideas for Mobile App Marketing
Mobile app marketingis necessary just like it’s necessary to market a new product. It’s all about interacting with your audience throughout the lifecycle of your app. For effective mobile app marketing, your mobile app development company would first recommend you to find your audience, understand them and figure out what they want from you. A common misconception is to market your app after it is launched. If you really want to attract more and more customers and increase the number of app downloads you will have to start marketing it even when the app is in its design process.
The app store contains over 800,000 apps. It takes a lot for one app to have it all and stand out, which is one reason why you need the best mobile app development services. These days, everyone uses mobile devices. A lot of apps get downloaded daily from app stores but there are such apps toothat don’t get used at all. That is why it is essential for entrepreneurs and mobile app developers offering mobile application development services to build a strong mobile app marketing strategy.
So how should you market your mobile app? Here are 5 great ideas for marketing your app. even the company offering you Android app development services will say they work fine:
- Facebook Marketing
It’s confusing that some mobile marketers don’t find this effective but, advertising your app through Facebook actually works. You can start by using a combination of page endorsed posts and stories. Facebook can be used for creating a buzz about your app and spread the news that there is an app coming that will be a solution to a particular problem.
- Build viral mechanics into the app
Marketing your app should be on the top of your list. You need to figure out the aspect of your app which will make it the most shared. You’ll do just fine as long as every user refers another regular user.You can have exponential growth if one user refers two or three users.This will make you go viral.
- Drive reviews, naturally
Convincing people to download your app and to give positive app reviews is a huge task. This task requires a lot of work. That is why it is very important that you find a way of driving the type of reviews that are natural and that will not activate Google or Apple’s spam screens. You can even ask your employees to download the app and post reviews.
- App Store Optimization (ASO)
Just like you have to optimize your website, you have to optimize your app. The most important factor when it comes to your App Store Optimization is the title of your app. If your app is train time-checker sort of, then you can use ‘train time checker’ in your title.Committing to ASO means to fill out all the fields with relevant details related to your app when submitting it to an app store. Every category must be picked thoughtfully. Let your mobile app development company do this task for you.
The best thing about having an app microsite, is that you can use retargeting to run different ads on websites supporting Google Ads. This will provoke the people to download your app. You can convert these ads conveniently because they are being advertised to those who already know about your app.
You can find several ad networks on the web to market your app too. It can be a bit of a struggle to figure out which one is good but, it is worth it. AdMob, Mojiva, and iAds are some of the common networks referred by Android and iPhone app development company. By following these steps, you will market your app properly in no time. There is no doubt about the fact that marketing apps require a lot of knowledge and a well-thought strategy but, with the help of all of the steps mentioned above, you will have no issue with marketing your app. To come up with a good marketing strategy, as your Mobile app development company for help.